May 2017. Modelling the implications of reducing smoking prevalence: the public health and economic benefits of achieving a ‘tobacco-free’ UK In collaboration with Cancer Research UK, the UKHF published a paper on the health and economic benefits of a ‘tobacco-free UK’ (where the smoking prevalence is less than 5% of the population). This study predicted that achieving a smoking prevalence of 5% by 2035 would result in the avoidance of 100,00 new cases of smoking-related diseases over 20 years, which includes 35,9000 cases of cancer compared to current trends of smoking prevalence. Furthermore, this could save the NHS £67million in 2035 alone. Back to our work ← April 2017. The cost-effectiveness of population Health Checks: have the NHS Health Checks been unfairly maligned? May 2017. Using Brexit to tackle non-communicable diseases and improve the health of the public →